Featuring more than 280 product categories, 500 jewellery and watch brands across four distinct sections, the Suppliers Directory is regarded as the “Bible” of the Australian and New Zealand jewellery industries.
Scope and coverage
The guide lists more than 460 companies across four sections, covering roughly 280 product categories and over 500 jewellery and watch brands. It aims to be the go‑to reference for retailers, designers and service providers.
Sections range from 3D printing equipment to watches, with dedicated groups for diamonds, gemstones, pearls and religious pieces. Each category includes sub‑entries such as cutting, setting, cleaning and packaging.
The publication notes that any supplier “worth its salt” appears, while omissions suggest limited relevance. It combines a printed volume with an online directory.
This breadth means smaller workshops can locate niche tools, while large chains can verify bulk‑order options. The guide’s depth may reduce time spent hunting for parts, especially in remote areas.
Beyond the headline sections, the directory presents an extensive alphabetic index that groups hard‑to‑find items such as antique‑style jewellery, specific watch parts, and rare gemstone supplies. A dedicated “Brand Index” collates jewellery, loose diamond, tool, and watch manufacturers, enabling users to locate a supplier by brand name in seconds. The inclusion of a “Hard to Find Index” further assists buyers who need obscure components like specific clasps, polishing solutions, or specialized casting supplies.
Practical use for trade professionals
Retailers often start with the guide to source engagement rings, then move to specialized sections for watch bands or custom engraving services. The inclusion of CAD/CAM equipment reflects growing digital design adoption.
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One notable entry is Stuller, a US‑based firm that supplies engagement rings and related services. The guide highlights its mission to serve industry professionals with quality products and support.
For those unfamiliar with the broader market, the jewellery industry has seen a shift toward online sourcing, making a digital catalogue especially valuable.
Practitioners find the sections on religious jewellery, amulets, and anklets particularly useful when catering to cultural celebrations, while the bead and body jewellery categories support boutique designers who specialize in festival‑ready pieces. The watch‑related listings cover everything from brand‑specific timepieces to spare parts, watch boxes, and repair services, giving horology shops a one‑stop reference.
Service providers such as electroplating, enamelled jewellery, and laser inscription are indexed alongside raw material suppliers, meaning a jeweller can coordinate a complete production workflow—from raw diamond to finished pendant—using a single resource.
Industry reaction and outlook
Early feedback from manufacturers describes the guide as a “full map” of the supply chain. Some analysts note that the catalogue could influence pricing by increasing transparency.
Looking ahead, the publishers plan annual updates, incorporating emerging trends like lab‑created diamonds and sustainable packaging. The next edition may expand into adjacent markets such as wearable tech.
For now, the 2026 edition stands as a reference point for anyone involved in the trade, from boutique jewelers to large distributors.
